The NM100 centenary programme represents the focal point of the Nelson Mandela Foundation’s strategy to elevate the legacy and memory of our founder. The NM100 programme has been crafted to provide the greatest opportunity for South Africa and the world to remember not just the personality of Nelson Mandela, but also what he stood for as a human being.
The NM100 programme at its very core is about inspiring every citizen to remember why Madiba was universally lauded for the values he espoused despite the difficult circumstances. The programme is designed to have the greatest reach and impact nationally and internationally, and is characterised by seven distinct project streams detailed in the figure below.
Within each of the above project streams is a portfolio of independent sub-projects and initiatives championed either by the internal Foundation business units or external project partners.
2018 will see a number of exciting projects that are currently under way or are to be implemented at various points during the year. A great example of NM100 initiatives under way are the two True Story retail outlets at OR Tambo International and Cape Town International airports. These are retail spaces where merchandise, both branded and unbranded, is being sold to local and international travellers. The Foundation will also be collaborating with the national government to ensure that the centenary message reaches all citizens of South Africa through various events and activations. Other significant campaign highlights are outlined below.